Sobre o Evento
Semana Internacional da Criação Publicitária
- Resumo
- Histórico
The International Week on Creative Advertising, sponsored by Editora Referência, was conceived by a group of Brazilians in 1987. Being avid for information at a time before the inception of Internet, digital TV or cell phones, they decided to bring a group of internationally-renowned professionals to the city of São Paulo so that they could show them their work and share experiences. The first edition of the event was enormously successful. As a result, the International Week became a yearly event from then on.
Its main goal is to preview for the Brazilian market what will soon be competing seriously at Cannes that same year. In addition, it seeks to present an international mosaic of the market, an up-to-date world panel of the advertising business, and show what advertising and marketing communication are doing in different parts of the globe. It is a highly prestigious event, which is now used as reference in what regards information, professional advancement and networking.
The 24th edition of the International Week on Creative Advertising has the support of well-known agencies, each of which is contributing with high-caliber professionals in the area of communication. From May 9th to May 12th, at 7:30 PM, a daily session will be held at the Raul Cortez Theater, located within the Centro Fecomercio de Eventos, in São Paulo. On May 13th, the closing day, the lectures will start one hour earlier, at 6:30 PM.
23rd Edition - 2009
Roberto Duailibi (Brazil) DPZ’s partner/director. Guest of honor at the opening of the 23rd International Week on Creative Advertising
Ravi Naidoo (South Africa) Founder and Administrative Director of Interactive Africa
Enor Paiano (Brazil) UOL’s Director of Advertising
Chavo D'Emilio (Argentina) Creative Officer from Tag Buenos Aires
William Rosen (USA) President of ARC Worldwide / Leo Burnett
Bob Scarpelli (USA) Chairman and Chief Creative Officer of DDB Worldwide
Fernando Vega Olmos (Argentina) JWT’s Creative Director for Continental Europe and Latin America
Andre Torreta (Brazil) Partner and Director of ‘A Ponte Estratégia’
Fred Gelli (Brazil) Partner and Creative Director of ‘Tátil Design de Ideias’
22nd Edition – 2008
Roberto Duailibi (Brazil) Partner and Director of DPZ
Julian Treasure (England) Chairman of the Sound Agency
Michael Simons (Australia) Creative Director of DraftFCB
Brian Collins (USA) Chief Creative Director and Chairman of Collins/Design Research
Nizan Guanaes (Brazil) President of Africa and Majority Partner of Grupo ABC
César Carreño (Chile) General Creative Director of Ogilvy Latin America
Miriam Chaves (Brazil) Radio Eldorado’s Executive Director
Ary Pereira Jr (Brazil) Radio Eldorado’s Sports Editor
Filomena Salemme (Brazil) Radio Eldorado’s Chief Editor
Rogério Chiochetti (Brazil) Radio Eldorado’s Artistic Manager
Paulina Chamorro (Brazil) Radio Eldorado’s Environment and Citizen Values Coordinator
Mike Byrne (USA) Creative Director of Anomaly
Judy Rodgers (USA) Director and Founder of Images and Voices of Hope – IVOH
Marcello Serpa (Brazil) President of CCSP and AlmapBBDO’s Creative Director
21st Edition – 2007
Roberto Duailibi (Brazil) Partner and Director of DPZ
Hermann Vaske (Germany) President of Vaske's Emotional Networks
Aaron Sutton (Brazil) MPM Propaganda’s Creative Director
Daniel Chalfon (Brazil) MPM Propaganda’s Creative Director
Susana Correa Varum (Portugal) Consultant for the Growen Brand Consultancy firm
Kazunori Miura (Japan) Dentsu’s Supervisor and Editor
Rodrigo Figueroa Reyes (Argentina) Partner and Creative Director of FIRe Advertisement
Richard Monturo (USA) Researcher for BRIC
Scott Ettin (USA) Streaming Media Director for PostWorks
Bant Breen (USA) President of the Interpublic Futures Marketing Group
Preeti Vyas (India) Chairwoman and Chief Creative Officer of Vyas Giannetti Creative
Washington Olivetto (Brazil) President of W/Brasil
20th Edition - 2006
Carl Rohde (Holland) CEO of Signs of The Time/Holland and Research and Intelligence Director for Voltage/Brasil
Arthur "Tula" Minassian (Brazil) Executive Director of Play it Again and President of APROSOM
Ba Assumpção (Brazil) Partner and President of Ba2m
José Luiz Nammur (Zelão) (Brazil) New Zelão’s composer
Lula Vieira (Brazil) Partner/Director of VS Propaganda
Bryan Buckley (EUA) Director of Advertising Films and Partner of Hungry Man
Carlos Alberto Masvidal Saavedra (Cuba) President of the Creative Professionals Circle, and VP of the Cuban Association of Social Communicators
Carlos Ferreirinha (Brazil) Specialized Consultant for MCF Fashion’s Luxury Segment
Ricardo Cavallini (Brazil) Director of Operations for EURO RSCG 4D
Matthew Gladstone (England) BBH’s Planning Director
Scott Goodson (USA) StrawberryFrog’s CEO and CCO
Aaron Sutton (Brazil) MPM Propaganda’s Creative Director
Roberto Cipola (Brazil) McCann-Erickson’s Creative Director
Roberto Fernandez (Brazil) JWT’s Creative Director
Sergio Gordilho (Brazil) Partner and Creative Director of the Africa agency
19th Edition – 2005
Miguel Angel Furones (Spain) Chief Creative Officer - Worldwide Leo Burnett, Madrid
Steve Hayden (USA) Ogilvy&Mather’s World Vice-President
Cacá Diegues (Brazil) Filmmaker and Partner of ‘Luz Mixer’
João Daniel Tikhomiroff (Brazil) Film Director for JodafMixer and President of Mixer
Julio Ramirez (Mexico) President of Burger King for Latin America
Willie Zamora (USA) Senior Director of Global Marketing Impact
Stalimir Vieira (Brazil) General Director of Stalimir Publicidade
Jonathan Cranin (USA) Executive Vice-President and World Creative Director of the McCann World Group, New York
Duda Mendonça (Brazil) Director/President of DUDA Propaganda
Cheryl Berman (USA) President of Leo Burnett for North America and Chief Creative Officer of Leo Burnett for the USA
Marlene Bregman Leo Burnett’s VP for Strategic Planning
Andy Law (England) Business Innovator for the Law Creative Company
Craig Davis (England) World Creative Director for the JWT Group, London
18th Edition – 2004
Jonathan Harries (USA) Executive Vice-President and Creative Director of FCB Chicago
Judith Mair (Germany) CEO of Mair u.a., Berlim
Daniela Liebensky Diesendruck (Brazil) Art Director for Redibra Licensing Solutions
Nelo Pimentel (Argentina) Creative Director of DPZ Argentina
Pablo Del Campo (Argentina) CEO and General Creative Director of Del Campo NazcaSaatchi&Saatchi
Gerry Graf (USA) Creative Coordinator of TBWA/CHIATDAY
John O´Keefe (England) Executive Creative Director of BBH London
Orlando Lopes (Brazil) Communication-Channel Director for Unilever Brasil and Latin America
Nizan Guanaes (Brazil) President of the Africa agency
17th Edition – 2003
Pippa Seichrist (EUA) President and Co-founder of Miami Ad School and Boot Camp for Account
Mikal Reich (England) Creative Director of Mad Dogs & Englishmen
Antonio Monteiro (SPain) General Creative Director of Contrapunto
Nizan Guanaes (Brazil) President of the Africa agency
Naoko Katayama (Japan) Media Strategic Planner for Dentsu Tokio
Lars Bastholm (Denmark) Creative Director of Framfab Denmark
Renato de Paula (USA) OgilvyOne’s Regional Director for Latin America and General Director of Ogilvy&Mather Miami
Antonio Rosa Neto (Brazil) DainetMultimidia and Comunicações
16th Edition – 2002
Ron Seichrist (USA) Founder of the Miami Ad School
Milka Pogliani (Italy) McCann-Erickson Milan
John Holmes (England) President of Thompson for Latin America and the Caribbean
Yukio Nakayama (Japan) Dentsu’s Creative Director
Richard Rosen (USA) President and CEO of Rosen/Brown Direct
Yasmin Ahmad (Indonesia) Creative Director of Leo Malaysia
Chris Wall (USA) Executive Creative Director of Ogilvy&Mather
Bryan Buckley (USA) Director of Buckley/De Cerchio
15th Edition – 2001
Don Pogany (USA) Creative Director of DDB Chicago
Steve Simpson (USA) Creative Director of Goodby, Silverstein&Partners San Francisco
Walter Campbell e Sean Doyle (England) Creative Officers for Abbot MeadVickers BBDO London
Stephanie Edmonds (England) Internet Production Manager of HyperInteractive London
Richard Mellor (England) Creative Director of HyperInteractive London
Paul de Gooijer (Holland) Creative Director of Euro RSCG Interactive Amsterdam
Patrício Bonta (Argentina) VP and Creative Director for Latin America of J.Walter Thompson Buenos Aires
Edson Athayde (Portugal) President and Creative Director of Edson, FCB, Lisbon
14th Edition – 2000
Nina Disesa (USA) Chairman and CEO of McCann-Erickson New York
Gordon Torr (South Africa) World Creative Director of JWT South Africa
Fernando Espuelas (USA) Founder, Council President and CEO of Starmedia
Ken Hoggins (England) Executive Creative Director of FCB London.
Toygar Bazarkaya (USA) Spike DDB New York
Yvette Bradley (USA) Spike DDB New York
13rd Edition – 1999
Tony Cox (England) Executive Creative Director of London’s BMPDDB
John Fawcett (USA) Executive Director of George Patterson Bates, and President of the Administrative Council of the Bates WorldwideCreativeBoard
Peter Samples Jr. (Africa) Creative Director of JupiterDrawingRoom
John Hegarty (England) Creative Director of BartleBoogleHegarty
Mark Johnson Tyson (USA) Creative Director of the Martin Group
12nd Edition – 1998
Art Mellor (USA) Creative Director of BBDO/NY
Jim Ferguson (USA) Creative Director of DDB/Dallas
Tomoshige Sato (Japan) Associated Director of Hukuhado/Tokyo and of Japan’s Graphic Designers Association
Alejandro Gonzáles (Mexico) Director of Zeta Publicidade
Raul Oliveira (Mexico) Director of Zeta Publicidade
Paul Kemp Robertson (England) Editor of London’s Shots magazine, specialized in the production of commercials
Peter Gudmundseth (Norway) Director of McCann Norway
11st Edition – 1997
Steve Frankfurt (USA) Co-chairman of Partnership for a Drug-Free America
Hermman Vaske (Germany) Partner and Founder of Vaske´s Emotional Network
Uli Wiesendanger (Switzerland) Creative Officer and one of the founders of TBWA
10th Edition – 1996
Adrian Holmes (England) Creative Director for Europe’s Lowe Group
Jacques Sequela (Spain) Founder of the Eurocom agency, associated to RSCG
9th Edition – 1995
John Hunt (South Africa) Partner and Creative Director of Hunt Lascaris TBWA Johannesburg
Keith Reinhard (USA) Chairman of Needham Harper
8th Edition – 1994
Hernàn Ponce (Argentina) General Creative Director of Y&R Buenos Aires
Stein Leikanger (Norway) Creative Director of Leo Burnett Oslo
7th Edition – 1993
Craig Reiss (USA) Chief Editor of the 4 magazines that make up the Adweek Group.
Patricio Bonta President of JWT Argentina and Director of the area of corporate operations in Uruguay and Paraguay.
Joe Pytka (USA) One of the world’s greatest advertising-film directors
6th Edition – 1992
Frank de Vito (USA) President of Lintas’ World Council
Barbara Mulins (USA) Vice-President and Director of Production and Television for BBDO New York
5th Edition – 1991
Gordon Fenton (USA) Executive Vice-President and International Creative Director of Spielvogel Bates Worldwide
4th Edition – 1990
Luis Bassat (Spain) President and Creative Director of the Spanish Bassat, Ogilvy&Mather
Barry Day (USA) Vice-President and Creative Director of Lintas International
Jay Chiat (USA) President of Chiat Day Mojo
3rd Edition – 1989
Robin Restall (England) Creative Director of JWT London
Washington Olivetto President of W/GGK
2nd Edition – 1988
John Nieman (USA) Vice-President of McCann New York
Frank de Vito President and Creative Director of Lintas New York
1st Edition – 1987
Peter Akkerman (Holland) President Holland’s GGK
Norman Barry (USA) Creative Director of Ogilvy&Mather Worldwide